Sound Advice from Our Wise Sales Gurus at Sandler…

This post comes from Donna Bak, Partner and Certified Trainer at CTC member company, Sandler Training of Southbury:

One Step Closer to Knowing [ U2, How to Dismantle an Atomic Bomb ]

Maybe you’ve been in this situation before. You have a sinking feeling that you will eventually lose the sale, or the client, or a high profile project unless you defuse a bomb…unless you bring up a potential problem before going any further. I’m reminded of the U2 song, “One Step Closer to Knowing”, and wondering what steps we can take to dismantle a potential problem without jeopardizing the relationship.

I was having a conversation recently with the Managing Partner of a professional services firm. She shared with me that many of the Senior Associates in the firm were being groomed for Partner and would be expected to bring in new clients and to develop selling opportunities. Yet, promoting themselves and their firm was awkward for the associates. Client development was not something they were taught and not something they enjoyed doing…but their promotion to Partner depended on it. They needed selling skills.

As the conversation unfolded, I had a few nagging questions that I knew from past experience could turn into showstoppers. So I asked the Managing Partner:

“Can I share with you some concerns I have? These are things I’ve run across in my experience working with professional service firms. Talking about them now will help me understand if these could be issues for us down the road.”

Asking up front was like looking around the corner on her behalf for any road blocks or speed bumps. In the end, we’d both be better off knowing what’s up ahead before turning the corner.

We spent the next half hour defusing the bombs. I was concerned that the Associates would resist being trained on client development. After all, they didn’t go into their field because they liked to sell. I was worried that because the associates were accountable for billable hours, they wouldn’t make the time to find and develop new clients. Were we setting them up to fail? And lastly, I was curious why the firm wouldn’t just set up a mentoring program and let the associates learn on the job. She thought about this last one for a while. Although mentoring was an integral part of the firm’s culture, it wasn’t enough…it wasn’t giving them the results they needed.

Don’t let the fear of looking bad or losing momentum stop you from addressing the most important issues. You will, in fact, look more professional, open, and trustworthy…and you’ll be one step closer to knowing whether you’ll be working together.



Similar Articles

  • Founders and Mentors Gathering

    The Connecticut Technology Council has partnered with reSET and MetroHartford Alliance  to host a Founders and Mentors Gathering! If you are an entrepreneur looking to meet and network with mentors, or if you’re [...]

    read more
  • July Member News Highlights

    Connecticut Innovations (CI) has been named to Entrepreneur’s VC100 list of the most active venture capital firms funding U.S. startups. The VC100 list ranks total capital invested for readers of Entrepreneur magazine, [...]

    read more
  • Business Incubator Revs Up at Fairfi ...

    Up to five local entrepreneurs will get to launch their businesses at the new Fairfield University Accelerator and Mentoring Enterprise when the business incubator program starts up in September.

    read more

Leave a Reply